Brand assets
The Oravity brand
Logo, colour, typography and tone of voice. Everything that represents Oravity follows these rules — use this page as the single reference when you write about us or use our logo.
7 logo variants in SVG + PNG, with colour codes and usage notes.
01
Brand essence
Oravity is the cloud platform that brings a dental clinic's scattered operations into a single orbit. The name plays on gravity: the place everything gathers around.
Slogan
Karmaşık değil, yörüngede.
Not complicated — in orbit.
Promise
You focus on smiles; we handle the rest.
Personality
Reassuring, simple, warm. Human, not technical.
03
Logo usage
The logo's integrity is brand trust. Give it room, keep it legible, never alter it.
24 px90 pxDon'ts
Stretching or squashing
Recolouring
Busy backgrounds
Adding effects
04
Colour palette
Balance rule: about 70% navy, 30% orange. Orange is only an accent — the orbit dot, a single button, a highlighted number — never a large background.
Navy
RGB 23 · 37 · 84
CMYK 73 · 56 · 0 · 67
Primary: main colour, text, backgrounds
Orange
RGB 249 · 115 · 22
CMYK 0 · 54 · 91 · 2
Accent: CTAs, the orbit dot
Slate
RGB 71 · 85 · 105
CMYK 32 · 19 · 0 · 59
Secondary text
Light
RGB 241 · 245 · 249
CMYK 3 · 2 · 0 · 2
Section backgrounds
White
RGB 255 · 255 · 255
CMYK 0 · 0 · 0 · 0
Backgrounds
CMYK values are approximate; confirm Pantone matches with your printer (suggested: navy ≈ PMS 2766 C, orange ≈ PMS 1495 C).
05
Typography
One family: Poppins — geometric, warm, modern. Medium/SemiBold for headings, Regular for body text. System fallback: Segoe UI / system-ui.
Aa Bb Çç Ğğ Şş
A B C Ç D E F G Ğ H I İ J K L M N O Ö P R S Ş T U Ü V Y Z · 0 1 2 3 4 5 6 7 8 9 · ₺ % +
Heading · SemiBold 600
Subheading · Medium 500
Body text · Regular 400. Long paragraphs are set in this weight with 1.6 line height.
Rules
- Heading
- Poppins SemiBold, tight letter-spacing
- Body
- Poppins Regular, 1.6 line height
- Wordmark
- Lowercase “oravity”, Poppins Medium, tight spacing
- Case
- Sentence case — no ALL-CAPS headings
06
Tone of voice
Warm, simple, reassuring. Expert but never condescending — we speak the clinic's language, not technical jargon.
Like this
- “Your clinic's whole operation in one place.”
- “Just ask.”
- “No surprise overage bills.”
- Short sentences, clear benefits
Not like this
- “End-to-end digital transformation solution”
- “Synergistic integrated platform”
- Overpromising, exclamation overload
- Cold corporate jargon
07
Ora — the AI assistant
Ora is the face of Oravity's AI assistant. The orbit dot becomes its antenna, so the mark and the character share the same DNA. Short, two syllables, read the same way in every language.
Where to use it: chat bubbles, empty states, loading states and onboarding. Micro-slogan: “Ora bilir.”
Note: if Ora is pushed as a mascot, move to a professional illustration. The geometric form here is the brand-consistent base.
08
For press and partners
About Oravity (boilerplate)
Oravity is cloud-based clinic management software for dental clinics. It brings appointments, patient records and dental charting, treatment planning, pricing, finance, inventory, laboratory, HR and reporting into one platform, scaling from a single practice to multi-branch chains.